About
About Gautam
I'm Gautam Varma, a Performance Marketing Specialist focused on paid social, lead generation, ecommerce and SEO.
My path into this started sideways. I studied Bioanalytical Science for my Bachelor's, then moved into digital marketing through a PG Diploma, where I built practical knowledge across performance marketing, SEO, Google Ads, Meta Ads, analytics, social media and related areas.
Today, I work as a Performance Marketing Specialist at Tymes, a digital marketing agency, where my focus is Meta Ads, paid social, lead generation and campaign strategy across client accounts. Alongside that, I take on independent freelance clients. The ecommerce and strategy work in my portfolio, including Meetakriti, Success Funde and Perthé, was built this way, run simultaneously with my role at Tymes.
What I enjoy most about performance marketing is the feedback loop. You launch with a hypothesis, watch what the audience does, identify what's working, and use the data to make the next decision.
Experience
Performance Marketing Specialist
Tymes · Current
Working across performance marketing campaigns with a focus on paid social, lead generation, ecommerce and campaign strategy.
Marketing Executive Freelancer
Kailash Road Carriers
An early-career, pre-specialization role: traditional and offline marketing, client communication and market research. The groundwork that shaped how I think about audience and offer today, before I specialized in performance marketing.
Education
PG Diploma in Digital Marketing
MCTA Institute · Completed
Core areas: Performance Marketing, SEO, Google Ads, Meta Ads, Social Media Marketing, Google Analytics, Content Marketing, Email Marketing, Marketing Automation.
B.Sc. Bioanalytical Science
Guru Nanak Khalsa College of Science, Arts & Commerce, Mumbai
CGPA 9.39.
Skills
Performance Marketing
SEO
Tools
How I work
An editorial six-step process, the same shape whether it's a ₹2,000 test or a full sales campaign.
Understand
Business model, offer, audience, economics, objective.
Research
Audience behavior, search intent, competitors, market context.
Strategize
Campaign structure, funnel, budget, targeting, creative direction.
Launch
Campaign setup, tracking, measurement.
Learn
Analyze performance as a pattern, rather than reacting to individual metrics in isolation.
Optimize
Creative, audience, placements, budget allocation, conversion efficiency.