Secondary Capability
SEO that connects visibility with business intent.
I use SEO to help businesses become easier to discover, easier to understand and easier to choose. My approach covers keyword research, search intent, on-page optimization and content structure, alongside Meta Ads and performance marketing, which is my primary focus.
Services
Keyword Research
Identifying relevant search terms based on intent, competition and business value, grouped into topic clusters rather than a flat keyword list.
Search Intent
Understanding what someone is actually trying to accomplish before building content around a keyword.
On Page SEO
Titles, headings, content structure, URLs, internal links and page relevance.
Content SEO
Creating useful content aligned with both search intent and business goals, built around topic clusters, not random posting.
Analytics: Google Search Console, GA4.
Applied work
I've worked on SEO for ExamOnline, an online exam and AI proctoring platform, contributing to keyword research, content planning, on-page SEO and content creation across topic clusters including exam security, identity verification and AI proctoring, serving use cases across recruitment, certification, and government examinations.
I'm not presenting ranking, traffic or backlink figures here. I don't currently have verified evidence behind those numbers to stand behind, and I'd rather leave a claim out than include one I can't support.