Work
Selected performance marketing work.
A selection of performance marketing campaigns and strategy projects across B2B, real estate, ecommerce, awareness and creator acquisition.
Performance Campaigns
Live and completed campaigns, with real results
Meetakriti
Eco-friendly DIY Ganesha kit: from a ₹2,000 early test to a scaled sales campaign.
High Ticket Lead Generation
Qualified lead generation for a ₹1L–5L offer among CXO-level decision makers.
Real Estate Lead Generation
A real-estate-specific variant of high-ticket lead gen, presented honestly, including a thin result.
CXO Awareness Campaign
A reach campaign built for new-audience delivery among senior decision makers.
Strategy Projects
Pre-launch work: the thinking, not a performance result
Success Funde
A first-ever Meta Ads campaign for a podcast guest-booking service, built around two contrasting creative angles tested against the same offer: a rational, ROI-framed pitch and an emotional, identity-framed one. Full audience research, hook development, and a testing framework, ahead of launch.
Read the strategy →Perthé
A Meta Ads sales strategy for a D2C footwear brand, built around the category's core tension: comfort versus style. Two creative hypotheses tested against each other, audience narrowed to a defined local market, and a funnel built for a fast, low-consideration purchase.
Read the strategy →