CXO Awareness Campaign
A reach campaign designed for awareness and new-audience delivery among senior decision makers, not for direct lead generation, and evaluated on those terms.
Context
Audience
CXO level and above
Location
Mumbai + 60 km
Frequency cap
3
Optimization
Maximize New Reach
Reading this campaign on its own terms
This was built as a top-of-funnel play, and it's worth judging as one, not against the lead or purchase metrics that a Meta Ads campaign more often gets measured on. Optimizing for Maximize New Reach, at a delivered frequency well under the configured cap of 3, points to a campaign that spread across as many unique people as possible rather than repeating exposure to the same audience: the correct shape for an awareness stage, not a conversion one.
₹2.19 per 1,000 views is a genuinely low cost for what's meant to be a senior-executive audience. That's not a claim that the targeting under-delivered. Efficient costs are possible with broad-signal delivery even against a stated senior audience, and per-impression costs in India generally run lower than in more built-out ad markets. It's simply worth naming as a number that invites a fair question about how tightly the audience definition actually gated delivery, rather than treating a low cost as automatic proof of precise senior-executive reach.